Tapping into trending audio is a great way to reach new audiences, as the algorithm will serve your video to people who have already engaged with the trend. When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences. The algorithm recognizes a user's device settings (including location and language) when deciding who may be interested in a video. TikTok is great at categorizing content based on user interests, so subject matter is an important factor when it comes to reach potential on the app. The more engagements and views a TikTok video receives, the more likely it will be served to larger audiences. Here's how those factors are broken down: 1. The TikTok algorithm is a complex system designed to serve users content based on what it believes to be of high interest.Īccording to TikTok: “The system recommends content by ranking videos based on a combination of factors - starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too.” How Does the TikTok Algorithm Work in 2022? To shoot directly within TikTok, press and hold the large red button on the creation tab. You can either shoot content directly in TikTok, or upload form your camera roll. If you need help finding the latest TikTok trends, bookmark this weekly TikTok trends resource! #3: Shoot or Upload Video Once you’ve got a solid understanding of your direction, storyboard your content by breaking down the clips you need to shoot in order to make the concept work. If it’s a big number, it’s likely trending - AKA a good sound to jump on! If you hear the same sound over and over again, tap into it and see how many accounts are using it.
Who is your target audience and what type of content will speak to them? It could be tutorials, behind-the-scenes, or a “day in the life.”įrom there, spend time perusing the app and take stock of visuals, text, trends, and aesthetics.
What topic makes the most sense for your business or brand – fashion and styling? Food recipes? Wellness tips?Īre there any that feel like a natural fit for your brand right now?Īre there any accounts that are doing a great job on TikTok? What is it about their content that inspires you? Here are some questions to answer and get you started:
So with this in mind, it’s worthwhile creating content specifically for TikTok. TikTok is different from any other platform - it has a different audience demographic and algorithm at play. Before you press record, it’s always a good idea to have a plan in place.
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